![]() ![]() Studying them opens interesting perspectives for improving your SEO. As time goes by, a huge amount of data adds up. Like a logbook, server logs are precious in understanding what is really happening on a website.Īs soon as a browser or a user-agent tries to access certain resources of your website (a page, image, file…) and which goes through the server, a new line is written in the log file. What are server logs?īroadly-speaking, the log file is used to store all the events that occur on the server. Semji SEO Agency wants to share with you in this article the benefits of log analysis for your SEO, as well as the process to use to succeed. It can be very useful before an SEO redesign for example. Market share of search engines in France (Source: StatCounter, WebRankInfo infographic)īeyond this aspect, the analysis of the log file also allows identifying all the technical SEO errors. In the article, we will focus on Googlebot, as the Californian company holds 94.2% of the market share in France and roughly 92.2% in the world. Server log analysis is used to precisely assess the reliability of the crawl from the robots of the different search engines (Googlebot, Bingbot, Yahoo, Yandex) on your site. The logs correspond to a file generated by a web server containing requests received by the server. ![]() When applied to SEO, this analysis strictly focuses on the logs generated by Google and the search engines. ![]() Log analysis – an essential element of technical SEO – is used to reveal highly important information to improve your organic referencing, by giving you an accurate overview of what Google sees from your site. ![]()
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